Here's a selection of my work as an agency creative.
For my work as a commercials and film director, see the directing page.
Ireland's national Gaelic language television station. Known for its daring, progressive and varied programming.
Three years after the campaign ran, it was still helping get TG4 some valuable exposure on top news site thejournal.ie.
In the depths of the recession, a new terminal was opened. The tabloid press demonised the investment, so it was time to respond.
NATIONAL BROADCAST AND PRESS:
Due to its optimistic message, the ad received a large amount of broadcast, press and social media attention. It featured unsolicited on; The Panel - RTÉ 2 Television; The Ray D'Arcy Show - Today FM; Liveline - RTÉ Radio. It spawned a whole series of shows on national radio about Irish achievement and a parody by the country's premiere satirists.
BEATS BY DRE
Two World Cup campaigns. This was a freelance contract. I was brought in after the concept work for script-writing and development.
Ireland's most sociable mobile network. Characterised by a more down-to-earth view of technology.
The world's most iconic chocolate brand. The campaign won a gold effectiveness award.
Founded by farmers. Known for a face-to-face approach and positive word of mouth.