TG4 (TV Channel)
ROLE: Concept, copywriter.
TG4 wanted a brand campaign that showed the breadth and diversity of their programming.
But they had a very limited budget.
Create one ad that acts as 4.
Also, since this used their tv budget for the year if not two years, a gag-and-tag would wear out too quickly. Instead, why not give the audience something to do!
The campaign was shortlisted at Cannes and Young Guns, and at Promax, where it won gold for best script-writing over the likes of BBC, Canal Plus and Channel 4. Not bad for the little guy.
Cannes Lions Finalist
Young Guns Finalist
'THE MORE YOU WATCH' PROGRAMME PROMOS
In all media, viewers were encouraged to look closer and to discover all the surprising things TG4 has to offer.
We built it to last, so everyone was delighted to see that three years after the campaign ran, it was still helping get TG4 some valuable exposure on top news site thejournal.ie. Under the circumstances, we're taking 'creepy' to be a good thing.
This fella actually went through the ads and annotated each of the hidden elements. Fair play to him.