FBD Insurance
brand Campaign
ROLE: Copywriter
THE BRIEF:
The lovely people at FBD are proud to get a lot of business through word of mouth recommendations. After all, that's often how you get the real story, without the smoke and mirrors. The challenge we faced was to convey this through a traditional ad campaign, which is by its very nature full of artifice.
OUR SOLUTION:
Even with testimonials, there's no getting away from the artifice of television advertising. So instead, why not go the other direction, and tackle typical adland gloss and exaggeration head on.
AWARDS:
Sharks Gold
Sharks Gold
Sharks Silver
ICAD Bronze
ICAD Bronze
ICAD Bronze